Rob Soeters: “Campaigns or initiatives often sink under the weight of their own complexity. Too many rules, too much hassle before people can take part. So: make it easy for your target audience to join in, and make sure your message is clear: why this initiative, for whom, and why would you take part? The lesson I’ve learned is: keep it short and keep it simple. That’s how you get people moving.”

Are you curious about how to keep your project simple? Then get in touch with Rob via