Rob Soeters on tone of voice: “How you frame your message is incredibly important. The lesson I’ve learned is that the tone you use when addressing your target audience plays a vital role in your project’s success – or lack thereof. Do you want people to drive less? Then it’s no use prohibiting the use of cars. Keep driving open to discussion, and offer drivers alternatives.

Do you want to share your experiences with Rob or benefit from the lessons he has learned? Then contact him, for example via