Do’s and Don’ts 5: Keep it simple

Rob Soeters: “Campaigns or initiatives often sink under the weight of their own complexity. Too many rules, too much hassle before people can take part. So: make it easy for your target audience to join in, and make sure your message is clear: why this initiative, for whom, and why would you take part? The lesson I’ve learned is: keep it short and keep it simple. That’s how you get people moving.”

Are you curious about how to keep your project simple? Then get in touch with Rob via info@soetersprojectmanagement.nl