Dos and Don’ts from 25 years of project management
How do you get people moving? This is an issue that Rob Soeters has been addressing for 25 years. Now he will be using this milestone to share his knowledge and experience.
Do’s and Don’ts 1: Enthusiasm is infectious
It turns out that this enthusiasm is infectious, so I am able to get other people excited and engaged as well. If you believe in your project, you will also get other people on board more easily.
Do’s and Don’ts 2: Find the peg to hang an initiative on
I have heard all kinds of reasons why people get involved in a project or initiative. I call this the ‘peg’ on which to hang an initiative.
Do’s and Don’ts 3: Use principles of persuasion from the world of advertising
In advertising we see examples of this on a daily basis. Use these persuasion techniques to turn your project into a success.
Do’s and Don’ts 4: The tone of voice can make or break your project
How you frame your message is incredibly important. The lesson I’ve learned is that the tone you use when addressing your target audience plays a vital role in your project’s success – or lack thereof.
Do’s and Don’ts 5: Keep it simple
The lesson I’ve learned is: keep it short and keep it simple. That’s how you get people moving.
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