Problem: Two major cities, The Hague and Rotterdam, contribute hugely to the Dutch Economy. Keeping, and even better, improving the accessibility for people and goods at a good level is key. Implementing Smart Mobility is one of the solutions the region is focusing on.

Solution: The public transportation is of high quality. For that reason, the public-private organization Bereikbaar Haaglanden en Rijnland successfully promoted the use of public transportation to commuters. 

Facts & Figures

• 38 employers participated
• 1,500 employees used public transportation for free for 8 weeks
• This resulted in 690 new public transportation users after the trial period
• Participants graded the public transportation pilot with a 9 out of 10
• Participants graded the communication revolving around the public transportation pilot with an 4
• Due to its staggering success, the public transportation pilot is extended through at least the end of 2019.

My contribution

As Project Manager, I was responsible for:

• coming up with, developing, and implementing the public transportation try-out;
• procuring the communication campaign and the card issue agencies;
• putting together the project team and managing the daily implementation;
• recruiting participating employers and employees;
• monitoring and evaluating the project.