How do you get people moving? This is an issue that Rob Soeters has been addressing for 25 years. Now he will be using this milestone to share his knowledge and experience.
It turns out that this enthusiasm is infectious, so I am able to get other people excited and engaged as well. If you believe in your project, you will also get other people on board more easily.
I have heard all kinds of reasons why people get involved in a project or initiative. I call this the ‘peg’ on which to hang an initiative.
In advertising we see examples of this on a daily basis. Use these persuasion techniques to turn your project into a success.
How you frame your message is incredibly important. The lesson I’ve learned is that the tone you use when addressing your target audience plays a vital role in your project’s success – or lack thereof.
The lesson I’ve learned is: keep it short and keep it simple. That’s how you get people moving.